About Me

My Bio

I love being from Santa Cruz. Both the natural beauty and the unique culture has played a big part in shaping who I am today.  I consider it a privilege to have been born, raised, schooled, and married here. And though Santa Cruz has been my home, I have always been interested in life and culture in other places. Shortly after getting married and graduating college, my young family and I moved to China where we learned Mandarin and started an ice cream company. Starting with our homemade recipes, a small parlor space, and a vision, we grew the company to include a production factory, our own distribution and a great premium ice cream brand – primarily wholesaling to supermarkets, restaurants and hotels.  We enjoyed learning how to do business in China and loved that as the business grew, it was a great source of jobs, training, development and income for our employees and the local community!

Though family and health reasons eventually brought us back to the sun & sand of Santa Cruz, I bring the lessons I learned in project management, investing, sales, marketing, negotiation and customer service to the real estate market in Santa Cruz County. I am happy to be joining the Bailey Properties team and partner with them to serve this community and all who love it! 

Also, I am first and foremost a husband and father to three beautiful young daughters and when I am not spending time with them, I enjoy reading good books, writing, surfing, playing table tennis and speaking Chinese whenever I get the chance! 

 I look forward to the opportunity to serve you and to work with you to meet your real estate goals.  Please contact me me with any questions – I would love to help!

Scroll below to read about my real estate values and my commitment to my clients or view them at my website here!

These are the values that I live and work by when it comes to the business of real estate.  This is my commitment to YOU!!

Client-Centered: Each real estate transaction is centered around this fact: It is your transaction, your money, your property, and your decision. My job is to facilitate, assist, and advise you through the completed sale or purchase of your property. My job is done when your goals are met!

Client-First:  Putting the client first can sound cliche and unoriginal, and it is hard to believe that when push comes to shove, somebody else will truly place your needs above their own .  I am committed to just that!  I am convinced the most consistent mark of success for any agent is the degree of satisfaction of their clients.  This is the foundation for my “no pressure” approach.  My clients come before commission EVERY time!

Honesty: At the heart of all quality and lasting business relationships is TRUST. Honesty and integrity are necessary in order to establish trust and develop successful business relationships. Above all, I am committed to integrity and honesty in all my dealings, transactions and relationships. I consider it more than just my legal fiduciary duty to deal honestly with all parties, but also a moral obligation as well.

Knowledgeable: There is an incredible amount of information and knowledge that is relevant to the real estate industry. I aim to be your industry expert, equipping you with what you need to know in order to get the results you want for your investments. I also understand that it is impossible for any single individual to know everything there is to know about real estate. I promise to be honest about what I know and what I don’t know, and will be committed to finding the answers to your questions. That is why I have partnered with Bailey Properties – with over 40 years of experience in Santa Cruz County and some of the most experienced, informed and competent broker/managers in the industry, you will have an incredible wealth of knowledge to draw upon.

Creative Negotiating: Negotiating is the process of using our position effectively and responsibly to obtain the outcome that best meets your goals. It is as much about creativity and communication as it is about leverage. Drawing from the daily negotiating experiences of running my own successful company before becoming a real estate agent, I will employ these skills on your behalf and for your best interest.

Professional: Admittedly, one of the challenges of all realtors is balancing both the personal and professional needs of the client. It is easy to lean too heavily toward one side. That is why there are many agents who are likeable and kind, but lack the professionalism and business savvy to appropriately serve their clients. Likewise, there are those that may be financial and business “gurus,” but lack the personal skills or integrity to understand and serve their clients well. I believe at the heart of a successful agency relationship is understanding all the needs of the client, combining expertise and professionalism with a genuine understanding and relationship with each individual client. In short, quality professional services are best provided within an authentic and genuine relationship.

Communication:   No other skill is as important to the success of our transactions as quality communication. I understand that in the ever increasing complexities of real estate transactions, it can be a bit “nerve-racking” to walk through such a big investment (often the biggest investment most people make in their lives). Clear communication will help you feel comfortable with the process and more confident in your decisions. Successful communication begins with good listening. I am committed to listening well – seeking to understand all concerns, desires, strategies and input you may have. Whether you are a first-time buyer or well-seasoned in real estate investment, I am happy to meet your communication needs, walking you through each step of the process.   Furthermore, communication will never happen if the parties involved cannot be reached. I promise to return communication promptly and be available by phone, email, text and in person!

Hard-working: Sometimes, the difference between a transaction that closes and a transaction that falls apart is the diligence and hard work of those involved. I commit to being proactive, consistent, persistent, and diligent as I work for you and the sale or purchase of your property. There are few problems that creativity and tenacity can’t overcome.

My Measure of Success: Simply, I succeed at my job when my clients are happy with the property, the price, and the services I provide before, during and after the transaction. I consider your satisfaction to be the measurement of my success. In order to accomplish this, I seek to live by the values described above. This is my commitment to YOU!!


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